Ubiquitous beverage giant Coca Cola is belatedly dipping its toes into the QR code water with the launch of a polystyrene mug campaign branded with the firm’s iconic polar bear mascot.
The fizzy juice group is partnering with the World Wildlife Fund in the US for the venture in an effort to help preserve the animal’s endangered arctic habitat.
It will see the familiar static patterns adorn the bottom of drinks cups distributed from 7-Eleven stores which takes smartphone users direct to a downloadable snowball game created by the drinks firm.
This Facebvook enabled app offers 80 high scoring players an iPad as prize with two lucky drinkes earning themselves a trip to the polar region to see the bears at first hand.
It is the first time that Coca Cola has run a QR campaign on its home turf in America.
This article was originally published on thedrum.co.uk
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