Alamo, Enterprise & National Car Rental Chains is Starting a QR Code Program

For those who occasionally love the way a rental car drives enough to want to own one, one rental car giant is going to make the process a little easier.

Enterprise Holdings, which operates both the Alamo, Enterprise and National, car rental chains is starting a program in which it affixes Quick Response, QR codes, to select Mazda6 vehicles throughout the U.S. Though the experiment, renters can scan the codes with their smartphones to learn more about buying a Mazda6.

Enterprise says the effort, "OnRampSM," is an industry first. It will eventually add QR codes to nearly 1 million vehicles throughout North America.


Scanning the QR code with a smartphone launches a mobile-optimized site where car rental customers can learn more about the vehicles they are renting, find a local dealer if they are interested in purchasing a similar car to the one they are driving, and more. The QR codes are placed on key tags as well as on the driver side window of all vehicles.

"Placing QR codes in our rental fleet vehicles is an innovative way to connect with drivers during the millions of test drives taking place in Enterprise's rental vehicles monthly," said Susan Lombardo, vice president of vehicle acquisition for Enterprise Holdings. "OnRamp exposes the thousands of renters who are likely looking for a new vehicle to a new experience that extends beyond the rental transaction and puts a spotlight on vehicles from our manufacturing partners like Mazda."
OnRamp starts this week with the special QR codes appearing in select Mazda6 vehicles throughout the Enterprise Rent-A-Car brand network of locations.

 

"Mazdas are for those who care about what they drive, how it drives, and the way it makes them feel," said Ron Stettner, vice president for Mazda North America.

Originally posted on usatoday.com Please take a moment to review the daily technology content USA Today !

Lets Hook Up