QR Code Campaign Launches to End Hunger for Homeless

Local KFCs, KFC/Taco Bells and DQ Grill & Chills have launched their “Dishing Out Meals: Fighting Homelessness and Hunger in Our Community” campaign this holiday season. Twenty-one KFCs and KFC/TacoBells, and three DQ Grill & Chills, owned by Hodges Management Company, partnered with the Chatham-Savannah Authority for the Homeless Inc., a local nonprofit, to raise funds and awareness to help end homelessness and hunger in Savannah and surrounding communities. The campaign runs through Dec. 31.
To help generate awareness about homelessness and hunger, Savannah’s KFCs, KFC/Taco Bells and DQ Grill & Chills have taken an unprecedented step in changing the way cause marketing campaigns are done.



They will not only promote the campaign with its in-store pin-ups which customers can donate $1 to the cause at check out, but the campaign incorporates a QR Code on value sheets that get tucked in all drive-thru bags and in-store store customer trays. The QR Code, when scanned with customer smart phones, takes them directly to the Homeless Authority website for more information or to make a donation. QR Codes are new to how fundraising is done. The Homeless Authority is a nonprofit organization that coordinates Savannah’s response to homelessness. Homelessness does not discriminate. Families with children, teenagers, single adults, victims of domestic violence, veterans and elderly individuals of all races and walks of life can be found struggling with the devastating effects of homelessness.

Hodges Management Company is committed to this cause and to keeping fundraising local. They have gone the extra mile as a corporate partner. All General Managers spent a Saturday learning and volunteering for the cause. This effort encourages managers to ensure their staff are motivated and dedicated to making a difference in the community and to give hope to individuals and families in need.

Originally posted on http://savannahnow.com