2011 a boom for QR code scanning

Holiday shopping this year gave rise to a higher percentage of consumers utilizing QR codes to make their shopping more convenient by making it easier to check product information, price comparison and user reviews.

With smart phones in hand, holiday shoppers are found to be highly positive in the emerging technology’s ease and usefulness especially at the time when sales clerks are busy and spending time to look at other products individually to compare is a bit impractical. 97% of consumers found QR codes to be very useful, according to a recent poll.

Some businesses realize the potential and are including the 2d code in their products so that consumers can gain access to their catalogs, ads, business card, company site, and other useful information. This mobile marketing technique is gaining ground already as QR codes are cheap to generate and that the vast potential of information stored can greatly help companies in their advertising and communications.

Also, with the steady rise in smart phone ownership, QR code scanning could be a regular trend as it is easier to just scan and check than to read lengthy information individually on the product and then surfing the internet to look for the particular information needed. They can also target new consumer base for they can integrate the system with social networking and other media.

Companies now are being urged to take a look at the success of those who have integrated QR codes in their product. Positive response from the consumers should urge companies to check their options with a mobile marketing specialist for them to have a jumpstart on a technology viewed by many as the next step in advertising for it combines the old-age technique of how to lure buyers while at the same time incorporating new method for technology-driven consumers.

Originally posted on www.qrcodepress.com Please take a moment to check them out!