5 Ways to Use QR Codes to Inspire Opportunities

It’s funny now to think that QR codes were originally used as a way to track car parts. Of course, QR codes now serve a much different purpose. They provide us marketers with opportunities to reach more of our target audience through their mobile devices. This gives prospects access to our offers and messaging – anywhere and at anytime.

With such an extended reach, businesses are eager to add these codes to their marketing mix, but many don’t understand how to get started. With those businesses in mind, I’ve put together five excellent ways businesses and organizations have put QR codes to use in their marketing mix.

Here are 5 Excellent QR Code Uses to Inspire Marketing Opportunities:      

1. Give a discount – I believe it’s important to reward clients or a prospective client with special offers from time to time. Try putting QR codes in your print and online advertising for discounts on products or services.

Examples might include: Free consulting sessions, markdowns on professional services with a purchase of your product or even discounts if your prospect or customer shares the QR code with a friend.

2. Add an inside look at your offer – When you receive a product brochure or collateral piece, would a more detailed look at the product help inform your purchasing decisions? Sure, most would say yes.

This creates a perfect opportunity to incorporate QR codes in your marketing materials directing prospects to demos or instructional videos. For instance, look at how the Radisson Edwardian uses QR codes on their restaurant menus to help diners choose their selection.

3. Special incentive – Targeted content distribution is another inspiring way to use QR codes. For instance, if you have a free report or MP3 of information that is valuable to your ideal audience, embed the link to a mobile friendly site, where they can download the content.

4. Virtual tickets – With mobile technologies growing each year, more travelers rely on their mobile devices while away from the office. Many businesses and organizations understand this and have put QR codes to work for them.

For instance, many major airlines are using QR codes as boarding passes. Other businesses are using them as virtual tickets to events, such as conferences or seminars.

5. Evolve your resume – Another unique way to utilize QR codes involves bringing more attention to your own cause. If you like practicing what you preach, follow Victor Petit’s cue and make your resume stand out.

Although still relatively new to the marketing world, QR codes have emerged as a technology with vast opportunities. It is up to us marketers to find the ways to apply QR codes to marketing programs and grow our customer reach.

  

Originally posted Business2community.com on Please take a moment to check them out!