eShave, line of shaving gear, has launched a campaign called “All A Man Needs" ad campaign. Kicking off in Manhattan this Friday on telephone kiosk ads, the campaign is using QR code technology. Customers scan the code found on the posters onto their mobile phones, which then takes them to eShave's website.
The campaign is featuring eShave’s customized shaving sets; each display poster will link to a different landing page for the set in question. It is a fairly straightforward campaign, typical of most large cities – but for one difference.
The product is aligned with the user group – men – most likely to scan a QR code. comScore says that the people more likely to scan a QR code are male (60.5% of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100,000 or above (36.1 percent).
"For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement," said Mark Donovan, comScore senior vice president of mobile.
Some brands have clearly absorbed these stats. Others, not so much.
Originally posted on http://www.marketingvox.com Take a moment to check them out!
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