In the first article in our Smart Scanning series on QR codes in hospitality marketing, I shared a few ways to start incorporating this growing trend into your hotel marketing mix. But the resounding response from our readers was—show us some real life examples!
So here are 6 very savvy hotel and conference centers incorporating QR codes into their hospitality marketing with success.
1.) National Conference Center – Leesburg, VA
The National Conference Center wanted to celebrate their green initiatives with their guests but could not decide on the right solution to do this that was eco-friendly. QR codes, they determined, were the most “green” way to promote the ways their property was embracing these new environmentally friendly practices. At NCC, there are 12 QR codes posted around the property each representing the way the conference center is going green. Each QR code represents their sustainable efforts and are included in areas all around the property such as the NCC kitchen, guest rooms, meeting spaces and break stations.
2.) Fountainebleau Hotel Miami Beach – Miami Beach, FL
The Fountainebleau Hotel Miami Beach uses QR codes throughout their hotel property to promote their restaurants, bars and spas directing hotel guests to landing pages offering more information about each. This is a great way to raise guest’s awareness about other offerings in the hotel. Remember, just because you have group business on your property doesn’t mean that all of the attendees are automatically aware of the many dining and entertainment options that your hotel has to offer. It’s always a good idea to use onsite promotions to drive increased business and traffic to your hotel’s onsite dining and entertainment options.
3.) Best Western Hotel Le Montparnasse – Paris, France
The Best Western Hotel Le Montparnasse has been using QR codes to present room amenities in their hotel to their guests. QR codes are printed on brochures inside guest rooms that when scanned lead to a PDF showcasing all of the hotel room amenities. This will certainly cut down on the paper in each individual hotel room but keep in mind that not every guest may have a smart phone capable of scanning a QR code. If you are providing guests with absolutely essential information about their hotel experience you might want to make sure that the information you include in a QR code is also be made available somewhere else.
4.) The Mirage Hotel and Casino – Las Vegas, NV
The Mirage has been using QR codes to promote their onsite entertainment hoping to attract other Las Vegas visitors to their property for an evening of fun. The Mirage uses QR Codes in their advertising on taxis, buses, and signage around the city. When scanned these QR Codes drive the consumer to a landing page where they receive $3 off admission to Siegfried & Roy's Secret Garden & Dolphin Habitat. Consumers can redeem this coupon by showing this page on their phone at the ticket booth when purchasing their tickets. In a highly trafficked hotel like the Mirage, QR Codes are a great way to offer guests incentives without having to deal without a mountain of paper coupons at the end of the night.
5.) Hotel Jazz – Barcelona, Spain
Hotel Jazz has found a way to incorporate a QR Code on their hotel website that makes sense. The hotel, which is located in the heart of Barcelona, includes a QR code on their “contact us” and directions page so that readers can easily whip out their mobile phone, scan the code and have all of the hotel’s contact information added to their phone’s contact list before they head out on their trip.
6.) Code Unique Hotel – Dubai, United Arab Emirates
Admittedly listing this hotel is a little unfair but it didn’t feel right to make this list without including this truly incredible building. The Code Unique Hotel is still under construction but the ultimate plan designed by Austrian based Söhne & Partners is a hotel completely wrapped in a QR Code design. The hotel, which resides in Dubai’s Studio City, looks like something straight out of a sci-fi movie. This eye catching structure isn’t just for show though, there is a message behind the hotel—you’ll have to scan it to find out! Sometimes QR codes are effective simply for the “newness” factor and I think this example is no exception.
Are you using QR codes in your hospitality marketing? Share your story below and we may feature you in a future post!
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Photo Image Source: QRMe.co.uk
Originally posted on http://hospitality.cvent.com Take a moment to check them out!
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